Chairman, President & Chief Executive Officer
Steve Rendle is Chairman, President and Chief Executive Officer at VF Corporation. He has more than 30 years of experience in the specialty outdoor and action sports industry, more than half of which have been with VF.
Steve was appointed CEO in January 2017 and then Chairman of VF’s Board of Directors in October 2017. Prior to being named CEO, he was President and Chief Operating Officer, overseeing all of VF's business coalitions worldwide: Outdoor and Action Sports, Jeanswear, Imagewear and Sportswear. He also was responsible for VF's Global Supply Chain and Direct-to-Consumer platforms.
Prior to becoming President and COO, Steve was Senior Vice President, Americas and was responsible for driving the strategies to support VF's continued growth in its Americas-based businesses. Previously, Steve spent three years as Vice President, VF and Group President, Outdoor and Action Sports Americas, leading VF's Outdoor and Action Sports businesses in North and South America.
Steve also served as President of VF's Outdoor Americas coalition, where he oversaw The North Face®, JanSport®, Eagle Creek®and lucy®brands, as well as business development for the coalition. From 2004 to 2011, he served as President of The North Face.
Steve began his VF career with The North Facein 1999 and shortly afterward was promoted to Vice President of Sales, where he worked to reshape the business' sales organization, product and marketing strategies, and go-to-market model. Before joining The North Face,Steve held leading sales management roles at Youngone Corporation and at W.L. Gore and Associates.
Steve serves on the Board of Directors of the Retail Industry Leaders Association, as well as the Board of Directors of Advanced Functional Fabrics of America, Inc., an organization working to enable a manufacturing-based approach to transform traditional fibers, yarns and fabrics into highly sophisticated, integrated, and networked devices and systems. He is a founding board member of the Outdoor Industry's Outdoor Foundation and also has served in an advisory capacity to Bainbridge Graduate Institute where he provided insight into its creation of a Master of Business Administration program with a focused concentration on sustainability. Steve was honored with The Mountain Institute's annual Exemplary Corporate Stewardship of Mountains award in 2007. In 2018, he was named CEO of the Year for his progressive environmental, social and governance agenda by Corporate Responsibility Magazine.
He earned a Bachelor of Science degree in Kinesiology from the University of Washington.
Scott A. Roe
Executive Vice President & Chief Financial Officer
Scott Roe is Executive Vice President and Chief Financial Officer of VF Corporation. He has more than 20 years of finance experience at VF.
As a principal architect of the company’s financial and operational strategy for delivering sustainable, profitable growth for its shareholders, he oversees: Finance, Accounting, Investor Relations, Corporate Development, Treasury, Financial Planning and Analysis and Corporate Aviation.
Prior to his appointment to CFO in 2015, Scott served as the company’s Vice President, Controller and Chief Accounting Officer for two years following his tenure as Vice President of Finance where he provided financial leadership for VF’s Jeanswear and Imagewear coalitions. From 2006 to 2012, he was CFO of VF’s International business with financial oversight for the company’s European and Asian operations during a period of significant growth – nearly tripling its revenues. During this period, Scott also played central roles in VF’s largest acquisition of the Timberland® brand and divestiture from VF Intimates.
Before joining VF in 1996 as an Audit Manager, Scott was Division Controller at Alumax Inc., now part of Alcoa, and held several roles with Blue Circle Inc. after beginning his career with Ernst and Young.
He received a Bachelor of Science degree in Accounting from the University of Tennessee.
Executive Vice President, Global Supply Chain
Cameron Bailey is Executive Vice President, Global Supply Chain at VF Corporation. He has over 20 years of manufacturing and operations management experience.
Currently, he is responsible for the oversight of all aspects of VF's global supply chain, including manufacturing, sourcing and operations, as well as leadership of the 23,000 associates working across VF’s supply chain worldwide.
Prior to his current role, Cameron served as VF’s Vice President, Supply Chain – Global Product Supply, with responsibility for the direct and indirect procurement of all materials and the manufacturing of all products for VF’s diverse portfolio of brands.
Cameron began his VF career in 1989. Over the following 20 years, he held multiple manufacturing and operations management roles within VF’s Intimates Apparel business. He continued with the Intimates Apparel business through its divestiture by VF to Fruit of the Loom, a division of Berkshire Hathaway, holding a series of supply chain leadership roles with increasing responsibility, including serving as Senior Vice President of Product Development and Sourcing. Cameron returned to VF in 2016 and has since played a vital role in the company’s global supply chain organization.
Cameron has a Bachelor of Science degree in Business Administration from the University of West Florida.
Executive Vice President and Group President, Asia-Pacific (APAC)
Kevin Bailey is Executive Vice President and Group President, APAC at VF Corporation. He has more than 25 years of brand leadership and retail experience, 13 of which have been with VF.
In his current role, Kevin is responsible for leading VF’s regional platform, which includes the ongoing development and management of capabilities that enable the success of all VF brands operating in APAC. He also is responsible for the Vans®brand and its activities globally, in addition to advancing key components of VF’s 2021 Global Business Strategy.
Prior to this role, Kevin served as President of VF’s Action Sports and Outdoor/Action Sports, Canada, Mexico and Central/South America businesses, and he held responsibility for the Vans, Eagle Creek® andReef®brands. He previously served as President of Vansfrom 2009 to 2016, during which time revenue for the brand more than doubled to $2.2 billion. Kevin started his VF career at Vansas Vice President of Retail, a role he was in when Vanswas acquired by VF in 2004.
He has held a number of leadership roles throughout his career. Kevin was Executive Vice President of Lucky Brand, a division of Fifth and Pacific, and served as Director of Retail Operations for Nike, where he was responsible for overseeing Niketowns and Factory Outlets. Earlier in his career, Kevin held various retail operations and marketing roles with Early Learning Centers, Banana Republic and American Eagle Outfitters.
Kevin attended the University of Vermont and Rutgers University.
Executive Vice President, Chief Digital and Technology Officer
Velia Carboni is Executive Vice President and Chief Digital and Technology Officer at VF Corporation. She has more than 20 years of experience in leadership roles.
Currently, Velia is responsible for the integration of world-class digital capabilities across all aspects of the company’s business, including VF, its brands and functions globally. In addition, she leads the company’s digital strategies to create meaningful connections and experiences for consumers and drive growth across all consumer touch points. Velia also oversees VF’s Analytics function.
Velia joined VF in early 2018, following a 24-year career at Fidelity Investments where she held a series of leadership roles. Velia most recently served as Senior Vice President, Mobile and Emerging Platforms for the company’s Personal Investing/Retail Division, where she oversaw the strategy and development of mobile apps for smartphones, tablets, wearables and emerging platforms, among others, and helped lead the company’s Mobile First digital experience. With a keen focus on innovation, Velia helped identify and address new digital trends by creating scalable, customer-centric experiences and capabilities for new platforms.
Previously Velia was Vice President, Mobile at Fidelity where she led all facets of mobile product development and expanded the company’s mobile program offerings, including building a mobile program for the company’s retail division. From 1993 to 2006, she also held positions in product management, finance and business analysis during her tenure with Fidelity. She began her career with Bull HN Information Systems, Inc., in 1992.
Velia has a Bachelor of Science degree in Business Administration from Northeastern University and a Master of Business Administration degree from Boston University.
Executive Vice President, Chief Human Resources Officer and Public Affairs
Anita Graham is Executive Vice President, Chief Human Resources Officer and Public Affairs at VF Corporation. She has more than 20 years of leadership experience.
Currently, she is responsible for leading all aspects of human resources across VF globally, including developing integrated programs to support the company's strategy, business plans and objectives. Anita also oversees VF’s Public Affairs which includes internal communications, public relations, crisis and issues management, digital and social channels, corporate sponsorships and advertising.
Anita joined VF in January 2014. Previously, she served as Senior Vice President, Chief Human Resources and Administration Officer at ADT Corporation, where she led the HR, Environment, Health and Safety, and Corporate Communications functions. Prior to that, she was Executive Vice President, Chief Administrative Officer at Shire plc, an industry leader among worldwide specialty biopharmaceutical companies.
Anita holds a Bachelor of Science degree in Industrial and Labor Relations from Cornell University and a Master of Business Administration degree in Finance from the Stern School of Business at New York University.
Martino Scabbia Guerrini
Executive Vice President and Group President, Europe, Middle East, Africa (EMEA)
Martino Scabbia Guerrini is Executive Vice President and Group President of VF Corporation, Europe, Middle East, Africa (EMEA). He has nearly 30 years of experience in the lifestyle apparel and fashion industries.
In his current role, he is responsible for all of VF’s businesses in the region including: The North Face® and Vans®, and for the Timberland®, Napapijri®, Kipling®, Eastpak® and icebreaker® business at a global level.
His VF career began in 2006 when he joined the company as President of the Sportswear coalition in EMEA, overseeing the Napapijri, Kipling and Nautica® brands. Over time he expanded the scope of his responsibilities, adding oversight of the Eastpak brand in 2008, 7 for All Mankind® in 2009, and the Lee® and Wrangler® brands in 2013. He also was responsible for the VF’s Sportswear, Jeanswear and Contemporary brands in the EMEA region until April 2017 when he was appointed President, VF Corporation, EMEA.
Prior to VF, Martino was Board Advisor at Opera SA Equity Fund, and for many years he held several executive-level roles at Tod’s Group and Stone Island. He began his career at Virgin Group. Committed to mentoring and teaching younger generations, for the last 10 years he has given lectures in the postgraduate programs at Domus Academy Milan (Fashion), Polytechnic University of Milan (Industrial Design) and Luiss University of Rome (Economics).
Martino holds a master’s degree in Economics and Political Science from the Universita Cattolica del Sacro Cuore, Milan, Italy, with a Bachelor of Science degree in Marketing.
Executive Vice President & Group President, Workwear
Curt Holtz is Executive Vice President and Group President, Workwear at VF Corporation. He has more than 30 years of apparel industry experience spanning finance, operations, manufacturing and sourcing, product development, and brand management.
Currently, Curt leads all of VF’s Workwear brands worldwide, including: Bulwark®, Dickies®, Horace Small®, Kodiak®, Red Kap®, Terra®, Walls® and Workrite®, and the Work Authority business.
Prior to his current role, Curt was Group President, Americas East, responsible for VF’s Jeanswear and Workwear brands residing primarily in the Eastern portion of the Americas Regional Platform. He also led the ongoing development and management of capabilities that enabled the success of all VF brands operating in the region.
Prior to this appointment, Curt was President, Workwear, Jeans and Sportswear Brands, and previously served as President of VF’s Image Apparel business and its Licensed Sports Group (LSG) brands. VF divested its LSG business in early 2017.
He joined VF in 1990 with the Lee®brand. Curt then moved to VF’s Intimates business in 1993 where he held a series of leadership positions, eventually becoming President of VF’s Global Intimates business in 2005. He led the organization through a period of transformational change, including its 2007 divestiture by VF to Fruit of the Loom, a division of Berkshire Hathaway. Curt rejoined VF in 2010 and quickly moved on to serve as Chief Financial Officer of VF’s International business.
Curt has a Bachelor of Science degree in Accounting from Indiana University of Pennsylvania.
Laura C. Meagher
Executive Vice President, General Counsel & Secretary
Laura Meagher is Executive Vice President, General Counsel and Secretary at VF Corporation. She has been practicing corporate law for more than 20 years.
Currently, Laura is responsible for VF's Legal function, including compliance with securities laws, mergers and acquisitions, general corporate law and corporate governance, and intellectual property law and litigation.
She joined VF in 2004 as Assistant General Counsel. Prior to being named to her current position in May 2012, she served as VF's Vice President, Deputy General Counsel, where she provided expertise on securities laws, mergers and acquisitions and corporate governance matters, as well as providing legal oversight for VF's Outdoor and Action Sports and Contemporary Brands coalitions. Laura also served as General Counsel and Corporate Secretary for Allen Telecom Inc. She began her career at Benesch, Friedlander, Coplan and Aronoff in Cleveland, Ohio, where she served as an attorney specializing in corporate law, mergers and acquisitions and commercial lending.
Laura received a Bachelor of Arts degree in Political Science and English Literature from Washington University in St. Louis. She earned her Juris Doctorate degree from Case Western Reserve University, where she graduated magna cum laude. Laura was admitted to the Ohio Bar in 1989 and the North Carolina Bar in 2005.
Executive Vice President, Strategic Projects
Steve Murray is Executive Vice President, Strategic Projects at VF Corporation. He has more than 30 years of experience in the apparel and footwear industry.
In his current role, Steve partners with VF’s Senior Leadership Team and Brand Presidents to drive and deliver integrated strategic projects across brands, functions and the enterprise.
Prior to his current role, Steve served as President of the Vans® brand following VF’s acquisition of the brand in 2004, during which time many of the Vans foundational strategies were established and annual revenue for the brand tripled to approximately $1 billion. In 2009, Steve was appointed President of VF’s Action Sports coalition, where he was responsible for overseeing the Vans, Reef® and Pro-Tec® brands.
A British citizen, Steve left VF in 2010, moving back to his native UK, before re-joining the company in April 2018.
He has held several leadership roles with iconic youth brands. Most recently, he served as Chief Executive Officer of Airwair International (Dr. Martens) and was responsible for leading the company’s transformation from a manufacturing-led, family owned entity to a consumer-focused, private equity-backed, global retailer.
He also served as Global Brand President, Urban Outfitters and EMEA President for Deckers Brands. Earlier in his career, Steve was the Global Head of Apparel for Reebok International.
Steve holds a Bachelor of Science degree in Business Studies from Middlesex University.
Executive Vice President, Global Strategy & Growth Platforms
David Wagner is Executive Vice President, Global Strategy and Growth Platforms at VF Corporation. He has more than 15 years of experience in a variety of strategy positions.
In his current role, David is responsible for leading VF’s Strategy, Consumer Insights and Innovation functions. He and his team work closely with VF's business unit leaders and Senior Leadership Team to activate new consumer and market insights, to articulate and drive progress against VF’s strategy, and to support VF brand revenue growth across multiple innovation platforms.
Prior to this role, David served as Vice President, Corporate Strategy from 2017 to 2018 and as Vice President, Strategy and Integrated Planning from 2013 to 2017. From 2010 to 2014, he was Vice President of Strategy for VF International in the company’s Lugano, Switzerland office. In Europe, he established the strategy and insights functions for VF EMEA and supported the development of VF’s Asia strategy capability. David has been with the company since 2006 in a variety of strategy positions with increasing responsibilities.
Prior to joining VF, David worked in private equity for Banc of America Capital Investors and as a consultant for McKinsey and Co.
He has a Bachelor of Science degree in Business Administration from the University of North Carolina at Chapel Hill, where he graduated Phi Beta Kappa and with Highest Distinction, and a Master of Business Administration degree from Harvard Business School.